Overview of Google Analytics Features and Limitations

Google Analytics provides comprehensive website traffic analysis and user behavior tracking, enabling businesses to make data-driven decisions about their online presence.

Key Benefits:

• Real-time monitoring: Live tracking of website visitors and their activities

• Event tracking: Up to 500 unique events per property with detailed user interaction data

• Integration capabilities: Works seamlessly with Google Ads and other Google products

• Custom reporting: Up to 25 custom dimensions and 25 custom metrics

• Data retention: Configurable from 2 months up to 50 months

Notable Limitations:

• Event volume: Limited to 10 million events per month on free tier

• Sampling: May apply data sampling for high-traffic properties

• Export quotas: API request quotas apply for data export

• Privacy compliance: Requires careful setup for GDPR compliance

Ideal for businesses of all sizes needing detailed website analytics and user behavior insights. Particularly valuable for digital marketers and businesses integrated with other Google services.